Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the competition is essential. Competitive analysis has always been a key approach for gaining a market edge, but the emergence of AI technology has transformed this field. AI-powered tools are reshaping how companies collect, analyze, and act upon data about thei

Overview Social media marketing is evolving significantly in recent years, shaped by changes in innovation, user behavior, and business needs. One of the most notable shifts in the marketing landscape has been the rise of AI technologies. AI’s capability to reshape social media marketing has captured the focus of businesses and marketers globally